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Privacy Policy

Effective Date: November 2024

1. Introduction

The Happy Home Initiative, LLC (“HHI,” “we,” “us,” or “our”) values your privacy and is committed to safeguarding your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your data when you use our website, services, and features on The HHI.com (the “Site”). By accessing or using the Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect
To provide and improve our services, HHI collects various types of information, including:
  • Personal Information: Identifying details such as your name, email address, phone number, and mailing address, which are collected during account creation, transaction processing, or communications with us.

  • Property Information: Details about properties listed, including property address, features, and other relevant information required to facilitate transactions on our Contract Marketplace.

  • Financial Information: Limited financial information, such as transaction histories and payment details, may be collected for completing transactions and processing payments.

  • Usage Data: Non-identifiable information about how you access and use the Site, including IP address, browser type, pages visited, and other analytics data that help us improve user experience.

  • Communications: Information from emails, messages, and other communications between you and HHI.

3. How We Use Your Information
HHI collects and processes data for the following purposes:
  • Transaction Facilitation: To enable property listings, transactions, payments, and contract assignments on the Site.

  • Account Management: To manage user accounts, provide customer support, and communicate important updates.

  • Marketing and Analytics: To improve our services, conduct analytics, and, with your consent, send marketing materials by text, phone and/or email. Users may opt-out of marketing communications at any time (see Section 7 for details).

  • Legal Compliance and Security: To comply with legal obligations, enforce our Terms of Service, prevent fraud, and protect the security of our users and Site.

4. Information Sharing and Disclosure
HHI does not sell or rent your personal information to third parties. However, we may share your information in the following instances:
  • Service Providers: With trusted service providers who assist us in operating our Site, conducting transactions, and providing customer support. These providers have access to necessary data solely for performing their designated functions.

  • Legal Requirements: If required by law, regulation, or legal process, we may disclose information to governmental authorities, law enforcement, or other third parties.

  • Business Transfers: If HHI is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. You will be notified via email and/or prominent notice on the Site in such an event.

5. Data Security

HHI prioritizes data security and uses reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, or misuse. Despite our efforts, no system is completely secure, and we cannot guarantee absolute security. We encourage users to choose strong passwords and take steps to protect their account information.

6. Your Rights and Choices
Depending on your location, you may have rights under applicable data protection laws, including:
  • Access: You may request access to the personal information we hold about you.

  • Correction: You can request corrections to any inaccurate or incomplete personal information.

  • Deletion: You may request deletion of your personal information, subject to applicable legal requirements.

  • Marketing Opt-Out: You may opt out of receiving marketing communications from HHI at any time by following the unsubscribe instructions in our emails or contacting us at info@thehhi.com.

  • Data Portability: You may have the right to receive your personal data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us at info@thehhi.com. We will respond to requests within a reasonable timeframe and in accordance with applicable laws.
7. Cookies and Tracking Technologies
The Site uses cookies and similar tracking technologies to enhance user experience, analyze site traffic, and understand user interaction. You may adjust your browser settings to refuse cookies; however, doing so may limit your access to certain features on the Site.
  • Essential Cookies: Necessary for the operation of the Site and cannot be turned off.

  • Analytics Cookies: Collect anonymous data on how users interact with the Site, helping us improve functionality and user experience.

  • Marketing Cookies: Track browsing habits to provide relevant advertisements. These are only enabled with user consent.

8. Third-Party Links and Services
The Site may contain links to third-party websites or services that are not owned or controlled by HHI. This Privacy Policy does not apply to those third-party sites, and we are not responsible for their content or privacy practices. We encourage users to read the privacy policies of any third-party sites they visit.
9. Children’s Privacy
The Site is not intended for individuals under the age of 18. HHI does not knowingly collect personal information from children. If we become aware that we have inadvertently collected information from a child, we will take steps to delete that information promptly.
10. Changes to This Privacy Policy
HHI may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or other factors. We will post the updated Privacy Policy on the Site and indicate the effective date of the latest version. Your continued use of the Site following any changes constitutes your acceptance of the revised Privacy Policy.
11. Contact Us
If you have any questions about this Privacy Policy or your personal information, please contact us at:

Email info@thehhi.com

Mailing Address: The Happy Home Initiative, LLC, ℅ J.C. Praley III, 7419 Baltimore Annapolis Blvd., Glen Burnie, MD 21061


This Privacy Policy explains how we handle your personal information, aiming to provide transparency and respect for your privacy. By using our Site, you agree to the terms outlined in this policy.